Just hours in the past the 2019 Singapore Premier League (SPL) kicked off bearing in mind the Community Shield last night, the country's without help professional sports league time-honored a boost bearing in mind the unveiling of a further title sponsor.AIA Singapore inked a two-year concurrence and the insurance group's logo will be emblazoned upon the encourage of the jerseys of all nine clubs.AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes more than from previous co-title sponsors great Eastern and Hyundai. Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium yesterday, The Sunday period understands that not without help will the company find the money for insurance coverage for SPL players, the concurrence includes a cash component as well.Patrick Teow, chief organization executive of AIA Singapore, said: "This sponsorship is not just just about the money, we want to put in period and effort to encourage the Singapore Premier League reach its objectives."The FAS' (Football association of Singapore) values are connected bearing in mind ours, so it was a natural substitute for us to sham bearing in mind them." AIA, which is celebrating its centennial this year, will sham bearing in mind FAS for opportunities to leverage upon the SPL clubs' ties bearing in mind the communities and schools to encourage youth move on and conduct further outreach events to publicize an lively and healthy lifestyle.FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we assume that this partnership will encourage us to reach our intention of improving the activity of local football and raising the standards of football in Singapore."In lineage bearing in mind the FAS' intention of increasing participation at the grassroots level, there are plans to sham together to reach out and intention the community, especially the youth."I am sure that, together bearing in mind AIA Singapore, we will be adept to do more and we see deal with to having a fruitful partnership."
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