LONDON A half-hour or fittingly after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's supplementary stadium was all but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt practically his talent, but it was not until those few weeks similar to he went supernova - that England, and Europe, started to afford Son the star treatment: the attend to whose malingering is worth fretting over, the artiste who might guide his team to the Champions League title.On the day of the truth adjacent to Liverpool in which he might epoxy resin his place as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was rushed of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year treaty similar to LG, the South Korean electronics firm, similar to Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a exaggeration not helpfully of winning the hearts and minds of the enormous audience handy in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The supplementary sharpness is, perhaps, best illustrated by the suit of Park Ji-sung, the former Manchester united midfielder.ROLE MODELSThere is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, upon the customary ways Asian players are viewed in Europe."Park was seen as a good artiste in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was shocked by the reception in Korea: all the people went insane for him. It was a truth contrast."Park spent seven years at obsolete Trafford, and was held in tall esteem by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily linked to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked similar to man-marking the opposition's biggest threat.It was a suit study of how Europe views Asian players: they might sell jerseys, tickets and sponsorship deals off the ring but, upon it, they are - first and foremost - good workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've retrieve has focused a lot upon his difficult work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and billboard sponsorship in Japan, South Korea and China.The quickest route to a enormous supplementary audience seemed to be importing a player, a local hero, but few teams had the familiarity or capability to recruit similar to much confidence. Apertura granted to be the bridge.With a Mandarin-speaking scout, Apertura set out to find Chinese players, but found two Koreans instead. It pitched them to German clubs, but the reaction was hardly effusive."A lot of clubs were not in reality responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They nice of waved the idea of signing Koreans off."Europe's scepticism practically Asian players - that they were either good workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World mug squad, united the Dutch team PSV Eindhoven, along similar to Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World mug semi-finals."He knew me well," Lee said. "However, my teammates had interchange thoughts practically me."By his own estimation, it took him a year or fittingly to win them over."I had to slope the stereotype of an Asian player, and it took quite a epoch to prove my capability to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of artiste they might find in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a misfortune for a coach," Strachwitz said.In Son's case, of course, that is all true, but it does not start to get justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will start to disregard it, that they will look in Korea and Japan not just for disciplined and honorable workers, but for potential superstars, too.Son is yet topic to the stereotype. In time, he may yet be the man to fracture it.NYTIMES
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