SINGAPORE - Just hours before the 2019 Singapore Premier League (SPL) kicked off taking into consideration the Community Shield upon Saturday (Feb 23), the country's solitary professional sports league acknowledged a boost taking into consideration the unveiling of a additional title sponsor.AIA Singapore inked a two-year harmony and the insurance group's logo will be emblazoned upon the help of the jerseys of every nine clubs.AIA, who are then the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes greater than from previous co-title sponsors great Eastern and Hyundai. Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium upon Saturday, The Sunday period understands that not solitary will the company find the money for insurance coverage for SPL players, the harmony includes a cash component as well.Patrick Teow, chief management superintendent of AIA Singapore, said: "This sponsorship is not just virtually the money, we want to put in period and effort to help the Singapore Premier League accomplish its objectives."The FAS' (Football membership of Singapore) values are related taking into consideration ours, hence it was a natural option for us to be in taking into consideration them." AIA, which is celebrating its centennial in 2019, will be in taking into consideration FAS for opportunities to leverage upon the SPL clubs' ties taking into consideration the communities and schools to help teenage years improve and conduct additional outreach activities to market an responsive and healthy lifestyle.FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we agree to that this partnership will help us to accomplish our wish of improving the moving picture of local football and raising the standards of football in Singapore."In descent taking into consideration the FAS' wish of increasing participation at the grassroots level, there are plans to be in together to accomplish out and wish the community, especially the youth. "I am positive that, together taking into consideration AIA Singapore, we will be clever to do more and we look deliver to having a fertile partnership."In a statement, great Eastern's managing director for organization marketing Colin Chan said: "We are snooty to have supported the League for 10 years and it is timely for us to hand greater than the baton....We hope Singapore Premier League every the best in its vanguard endeavours."
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